Services
what we do:
✓ Brand Identity + Strategy
✓ Social Media Strategy
✓ Photography
✓ Content Creation
✓ Wardrobe Styling
✓ Video
✓ Website
✓ Graphic Assets
✓ Marketing Deep Dives
Brand Identity
This is the core of your brand. This in-depth 1:1 work with Natalie will result in a well-defined mission + brand values manifesto (why you exist), definition of your brand personality + voice (how you show up), and a summary of key demographics & audience (who you serve). Being clear on each of these elements is a crucial (and often overlooked) step, the absence of it leads to confusion and a lack of connection with your ideal audience. This work serves as the foundation for all the other services we offer here at Embolden.
Digital Marketing Strategy
Do you feel like you have too many platforms to manage? Have you ever really thought about WHY you’re showing up where you are online, and WHAT exactly you’re trying to get out of it? We think of your digital marketing strategy as an entire ecosystem. The parts (your website, SEO, blog, email marketing, Instagram, LinkedIn, etc.) won’t work as a whole unless you have a clear strategy in place. We have a clear and simple process for determining what the best game plan for your brand is, based on your goals, and we can then train you and your team how to carry it out.
Content Creation
Content takes many forms, and we have many different options to fit your needs. We offer one-off, quarterly, and monthly shoots containing both photo and video assets. We have studio space for rent for those needing a place to record their workshop or online-course content. We also create custom Canva templates for clients that need to quickly and easily update their own pieces while remaining on-brand.
Photography
Our founder’s first love (and business) is photography. We partner with Natalie’s creative house NSP Studio for clients local to Rochester, NY and beyond to offer content creation, headshot, team shots, product photography, and training. Learn more at that website:
Wardrobe Styling
Nina is our resident wardrobe stylist, and will help you not only look your best for any photo or video services you book through us, but she will help craft a wardrobe for you to be able to fully embody your brand with ease and grace. If walking into your closet every morning brings up feelings of stress and dread… Nina is your girl.
Video
Video is a MUST in today’s digital marketing landscape, and we have video services to fit every need and budget. We offer trailers for your business to sell products, services, or create brand awareness, testimonial videos where we interview your clients to showcase the transformations you create, and also b-roll capture for social use.
Website
We see your website as the center hub for your digital marketing strategy, where everything comes together. Most of our clients don’t need anything overly fancy or complicated, which is why we specialize in creating simple, effective, easy-to-update template-based Squarespace websites that provide a “digital home” for your brand.
Graphic Assets
We love helping our clients create marketing materials that are “on-brand” and easy to update. Our Canva graphic design services allow you to have all of your custom-tailored designs in one place, easily editable and pivotable as your services, products or brand evolves! Including, but not limited to, email sign off blocks, LinkedIn banners, sales catalogs, media kits and more.
Marketing Deep Dives
Sometimes you just need a set of fresh eyes on the business you have run for years. Our marketing brain storming workshops allow you to present a “problem” and you’ll get hot takes from our founder’s strategic mind conditioned with 17 years of business experience. This can be a fun way for an established brand to get some fresh ideas, and dip your toe in the Embolden ocean.
People We Help:
We arm women with branding tools to step into their power and take what's theirs.
We arm women with branding tools to step into their power and take what's theirs.